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What’s so special about a company’s brand? More personally, what does your company brand say about you, your products and your services? Today’s society is no longer swayed by a good commercial or a mediocre product. Today’s informed consumer is looking for a company that they can trust, and they have many tools available to determine where to buy from, such as social media or online reviews.
Consequently, it is important to not just have a great product or service, but to also have brand recognition that makes people want to buy from your company or be identified with you because of your reputation. Part of this means having the right logo and branding. One that not only conveys your company name, but also tells your story and affirms your mission. So, what should your brand look like?
Brand Design Tips from the Pros
As you begin thinking about what your brand should say, chances are you have a few ideas already in mind. As you begin to put them on paper, however, it can be a bit overwhelming. To help you through the process, here are some things to consider:
- Do your research. Take time to check out your competition. Look at their branding and get a feel for what is working. Jot down ideas, note the type of graphics used, and pay attention to the colors, but be careful not to plagiarize verbiage or designs.
- Focus on your unique selling point. What does your business have to offer that sets you apart from your competition? Determine this and you have your focus point, which will help identify your brand.
- Sketch and decide. Make some sketches of what you think might work. Don’t just stop at one idea. Only spend a few minutes on each concept, and be sure to jot down any ideas (concepts, colors, products, etc.) you have as you sketch. Then give it at least 24 hours before going back, reviewing them, and then narrowing down your favorites to 3-5 concepts.
- Pay attention to color. Colors have a psychology all their own. Bold colors such as red or orange imply energy, warmth or action, while blue or green represent peace, tranquility and trust.
- Think about the typeface. Like color, the fonts and spacing say as much as the words. Choose something that is easy to read, is recognizable, and supports the other graphics of your company.
- Does it have “at a glance” marketability? A survey by Google found that opinions are formed within 17 milliseconds. This means that your brand must tell its story in a glance. Your brand’s logo, colors, typeface, design, and layout have to work together to get your message across quickly and clearly.
- Does it encourage engagement? Branding is nothing without being able to engage your market. Look for ways to draw in the viewer using your story, concepts, style, and actions.
Your company brand is important. It tells people who you are and what you have to offer. It is more than just a logo, but is way to represent your product through the typeface chosen, the colors, and even the graphics used on the site. Consequently, it is vital that when deciding on your company’s brand that you work with someone who fully understands you and your product.
The team at Page Progressive of Raleigh understands the value of a well-designed brand and will work with you to create the look you want for the audience you wish to attract. Give us a call today to learn how we can take your concept into a cutting-edge design.