Is 2025 the year you’ll be updating the look of your website? Or are you starting your own company and need a website for the first time? If you fall into either category—or perhaps you’re simply wondering what’s up with that website you were just browsing—then knowing about the latest trends in website design is important.
Like anything else in life, website design and development are constantly evolving. Some changes happen behind the scenes, affecting non-visible elements like speed, page load time, and usability. Others, such as font size, colors, and graphics, are more obvious. However, both the seen and the unseen must work together to create a user experience that keeps visitors coming back.
While you don’t have to implement every new trend on your site, making some updates is a great way to get noticed—both by your site visitors and by those all-important search engine bots. Here are some of the latest trends in website design for 2025.
Website Design Trends for 2025
Colors: A Natural Shift
Website color palettes are shifting away from bold, vibrant hues to more natural, muted tones. This trend, often referred to as “nature distilled,” draws inspiration from earthy shades, wood tones, and even skin tones. If you’re looking to incorporate this aesthetic into your website, consider:
- Using background textures that resemble paper, stone, or wood grain.
- Selecting typography in subtle tones like clay, soil, and wood, or opting for handwritten or typewriter-style fonts.
- Applying natural tones as accents—use them for buttons, backgrounds, or product showcases.
For inspiration, check out the Pantone Color of the Year, Mocha Mousse.
Collages: A Creative Twist
If you run an e-commerce site, consider adding visual flair with collage-style designs. These can include hand-drawn illustrations, sticker-like elements, or framed images arranged in an artistic layout that tells a story.
As you layer in these elements, keep your primary goal in mind: engagement that leads to conversions. Well-designed collage layouts can create a more personal, immersive experience for your visitors.
Scrollytelling: Captivating Visitors
Have you ever scrolled through a website quickly, only stopping when something caught your eye? That’s exactly what scrollytelling is designed to do.
While the term might sound made up, scrollytelling is a visual storytelling technique that incorporates interactive elements to engage users as they scroll. This can include:
- Infographics
- 3D graphics
- Text animations
- Dynamic pages
- Audio elements
- Vertical, horizontal, or parallax scrolling
Scrollytelling is a powerful way to share your brand’s story and purpose, engaging both the emotions and intellect of your audience.
More is More: Moving Beyond Minimalism
For years, minimalism has dominated web design. However, the trend is shifting toward structured complexity, where modern websites are designed like tic-tac-toe grids—symmetrical sections containing asymmetrical elements.
This approach incorporates:
- 3D typography and textured surfaces
- Collages and interactive animation
- Multiple content boxes designed to stimulate thought and decision-making
Despite the increased visual complexity, maintaining a clean and structured layout is essential to avoid overwhelming the user.
Micro-Interactions & Micro-Animations: The Power of Small Details
A website isn’t just about bold, eye-catching features—it’s also about the subtle details that enhance user engagement. Micro-interactions and micro-animations bring a website to life by making it feel more interactive and responsive.
Some common examples include:
- Links changing when hovered over
- Text that shifts color as you scroll
- CTA buttons enlarging when hovered over
- A burst of color when clicking an element
- Navigation links highlighting or underlining before selection
- Slow-moving background elements, such as drifting clouds
- Loading animations indicating progress
- Pulsing or color-changing error messages to alert users
These small but effective touches enhance the user experience and make a website feel more dynamic and engaging.
Final Thoughts: Designing a Website That Works for You
At the end of the day, your website should represent you and your brand in a way that resonates with visitors. The latest website trends provide a range of options to suit different styles and goals. Whether you’re embracing natural tones, adding storytelling elements, or incorporating interactive features, there are countless ways to make your site stand out.
So, are you ready to give your website a fresh new look this year? Maybe you’re building a site for the first time and want to go big or go home. No matter your reason, having a website that meets both your needs and those of your visitors is essential.
Think about what you want your website to say about you, your company, and your product—then reach out to us. The Page Progressive team has the skills and expertise to develop and design a website that’s perfect for you and your audience.