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  1. Divi 5 Update Promises Blazing Fast Builder Experience

    If you have a website, there is a good chance it was created using WordPress. This is due largely because of its ease of use and versatility. In fact, according to a 2023 review, there are 810 million WordPress sites, whichcomprises around 43% of all websites. And that number is growing daily, as over 500 sites are built using WordPress daily.

    A long list of plugins and themes for WordPress makes the platform even more powerful. One of the most popular themes is Divi by Elegant Themes. Since its introduction by Nick Roach and Co. in 2013, Divi has undergone several iterations. The most recent is a complete overhaul named simply, Divi 5. The theme and visual page builder is available through Elegant Themes and offers many advantages in website building and design.

  2. Networks

    Demystifying DNS Records: The Backbone of Websites and Email

    In the vast realm of the internet, where websites and email communication reign supreme, the Domain Name System (DNS) serves as the unsung hero. DNS records are the invisible architects that translate human-readable domain names into machine-readable IP addresses, facilitating the seamless operation of websites and email services. In this article, we will embark on a journey to unravel the intricacies of DNS records and their crucial role in making the digital world accessible.

  3. Small Business SEO Checklist

    How many of these statements resonate with you?

    • Your website is getting minimal traffic.
    • The conversion rate has a lot of room for improvement.
    • Your website doesn’t show up in search results, even if your keywords are used.
    • Your website isn’t responsive.
    • You haven’t secured your website with HTTPs.
    • Your site has a poor user experience.
    • You site isn’t ranking like your competition.

    If even a few of these statements sound familiar, then it may be time to secure the services of a competent Search Engine Optimization (SEO) team. But how do you know who to hire? With just a quick web search, a myriad of consults show up- all claiming to take your website to the first page of results.

  4. 9 Ways to Get the Most Out of Your Marketing Budget

    Sticker shock has, unfortunately, become the norm. It seems no matter where you go, prices are going up. Consequently, budgets at both home and work are being stretched like an out of shape rubber band. However, when it comes to the business world the old adage is still true, “You have to spend money to make money”.

    If you are looking for ways to boost your business, cutting out marketing expenses is not the answer. After all, how can you build your business’ bottom line if people don’t know who you are or what you have to offer?

  5. 13 Tips to Perform Smooth Website Migrations

    Has your current website or domain outgrown its original purpose? Maybe, you have made -or need to make- some significant changes to your branding or want to change your URL but don’t want to rewrite content or redesign anything. If this sounds familiar, or maybe you are just considering a change, then a website migration may be the perfect solution.

    By definition, a website migration is “the process of making significant feature changes to a website that can affect its online visibility.” (Online Marketing Guru) This process plays an important part in how your website will then be viewed and can affect your site’s Search Engine Ranking and marketing efforts. These effects can be quite disastrous if the site migration is not done correctly. As such, it is recommended that if considering a website migration, you work with a professional who will implement all the steps involved for success.

  6. 11 Techniques to Improve Your Website’s Search Engine Ranking

    Perhaps you recently redesigned and rewrote your website. Will your site suddenly shoot to the top of a web search? While the redesign may certainly benefit your company, that doesn’t guarantee you will be boosting your web presence. Rather, there are many ways to improve your standing in search engine ranking.

    Even if you are just setting up your first company website, you know being in the top spot(s) is important. However, you must remember that ranking better is relative. After all, moving from page 6 to page 3 is still an improvement.

    If you have looked at your first quarter numbers, and want to do more, then there’s no time like the present. We have a long list of action items from which to choose. But before you begin, take a few minutes to decide what you wish to accomplish, how much time or money you have to invest, and how much knowledge you have of search engine optimization (SEO). Once you narrow down these answers, you are ready to get started.

  7. How To Choose a Secure Password

    Last month we talked about using a password tool, so you only have to keep up with one password. And while remembering a single password is great, it is important that password is a strong one that no human or AI technology can guess. And, while you may be using a password tool to store your info, it’s key that you use a different password for each service to limit your security exposure.

    So, what consideration do you need to have before choosing a password? After all, they are the first line of protection against your private information and no one- be it a large corporation or a single individual- is safe from being hacked or dealing with a data breach. Everyone is at risk of being a cyber victim, so choosing a good password is a must!

  8. The Benefits and Dangers of Using a Password Manager

    Open Sesame! As a child, perhaps you had a fort, tree house, or maybe just your bedroom where you required others to use a password to enter. It was a fun way to control who entered your space. However, in today’s society, passwords are such a common thing that they have, perhaps, become a necessary nuisance. And, for many people, the statement(s) they dislike seeing/hearing are “What is your password” or “create a password”.

    After all, creating a password means coming up with a series of letters, numbers and characters that are unique to you and a particular account. But beyond the creation of the password, becomes the need to remember said passwords. Considering the experts now say a password should be a minimum of 16 digits, keeping up with several passwords can seem like a job in itself- never mind the tasks associated with many logins! Thankfully, there is a way to make keeping up with passwords easier.

    However, despite the ease of use a password manager offers, surprisingly few people actually use one. In fact, a Consumer Reports survey found that only 39% of people use a password manager! Despite the low percentage of people using them, this in no way means they are not needed.

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