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  1. Top 7 Reasons Your Prospects Can’t Find Your Website

    Your website is your online calling card. Sure, people still use business cards, but if a company doesn’t have a website, it is missing out on a valuable resource to produce interest and revenue. However, just having a website is not enough. Numerous companies around the globe have websites that are merely holding a spot on the Web. This may be unintentional in that the company truly thinks they are doing all the right things. Or perhaps, it is intentional because the company has a site that is a slow work in progress.

    If you feel like your website falls into the first category, it is wise to step back and determine why your website is not getting the traffic you expected or would like to see. Quite often, you need to make changes so that people are not just finding your website but are engaging and purchasing from it as well.

    However, before addressing why your site may not be getting the attention you wanted, consider this:

    Your website may be website is attracting the wrong audience. These people are not likely to make any type of purchase due to finding your site by using search terms that are not the most effective for your business and thus attract the wrong demographic or interest group. This “confusion of search terms,” whether due to your choice or theirs, can be corrected-at least on your side- by improving your site’s web content and structure.

    Once this issue is addressed, it is time to improve your website and make it more inviting.

  2. Why Mobile First is Important for Your Business Success Online

    A little over a decade ago, a business could get by with a web presence that was little more than a basic site that told who the company was, what they offered, a shopping cart for purchases, and a contact page. Times have changed. No longer is a simple website truly sufficient in most cases. Today’s websites must not only be user friendly, have security features, convey your company brand in a clear and aesthetically pleasing way but also needs to be optimized for mobile first. While the term “mobile responsive” may be a familiar one, mobile first is a similar but different approach to website design.

  3. Keyword Segmentation: A Better Way to Approach Your SEO

    Most people know that your website’s keywords play a large role in how well your website ranks on a search engine results page (SERP). Consequently, people often choose these words with care, perhaps after some A/B testing to see what words perform the best and make sure to use keywords a part of website metadata when working on the backend of the website. But have you ever considered keyword segmentation?

  4. What is a CDN and How Can it Help Your Business Website?

    So, what is a CDN? A CDN is an abbrieviation for “Content Delivery Network.”

    A content delivery network is a series of servers designed to deliver your website content to your visitors as quickly as possible, regardless of where they are located. 

  5. Google G-Suite Legacy Free Edition Comes to an End in 2022 – Here’s What You May Need to Do About it!

    Google G-Suite (Now called Google Workspace) has been a part of many small businesses for a long time. As such, these companies have come to depend on G-suite and its many tools. Throughout the 16+ years that the Workspace has been available, there have been many changes, tools, and revisions, but the free use of the program has made it quite appealing to the company looking to do more and spend less. However, Google has recently announced that “G suite legacy free edition will be no more beginning this year.”

  6. You Know You Need a Web Designer When…

    So, the side hustle you started a few months ago has taken off in a huge way, and now you find yourself taking the next steps towards becoming a formal business. One step likely includes whether or not to have a website, and then whether to build it yourself or hire a web designer. The decision to have a website is important and should not be something you look to do for the lowest price possible. After all, this is your company’s online presence.

    Not convinced that a website is essential or something to invest a portion of your budget into? Consider this: a recent report found that the average internet user spends 6.75 hours per day on the web. This means that if you want people to know about your business, it is vital to go where they will find you- and this means being online.

    But it is more than just being online- it is having a compelling and engaging website so that people will want to see what you have to offer. To do this, you need a web designer who understands what it takes to design an effective website.

  7. Protecting Your Website: Lessons to Learn from the GoDaddy Breach

    Recently, GoDaddy announced that 1.2 million of their WordPress customers had been affected by unauthorized access. This breach was a result of GoDaddy’s use of plaintext passwords. This number does not include the many customers whose websites have been affected by the breach.

    The breach officially occurred in early September but was not identified until November 17th. GoDaddy responded quickly and took action to control and lessen the damage. However, it is believed that this data breach will have far-reaching consequences and that anyone who uses Go Daddy’s Managed WordPress arrangement should assume their site was affected until they hear otherwise.

  8. Ecommerce Homepage Practices to Minimize Lead Bounces

    Ready or not, Christmas is just around the corner. And while that may bring mixed feelings, one thing is safe to assume, more consumers will be doing online shopping. So, what can you do the make sure your website is ready for the extra activity? After all, you don’t just need to have the right products and services available you need to have a website that is inviting and easy to use and navigate. Failing to do this will result in lead bounces and ultimately affect your bottom line.

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