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  1. Protecting Your Website: Lessons to Learn from the GoDaddy Breach

    Recently, GoDaddy announced that 1.2 million of their WordPress customers had been affected by unauthorized access. This breach was a result of GoDaddy’s use of plaintext passwords. This number does not include the many customers whose websites have been affected by the breach.

    The breach officially occurred in early September but was not identified until November 17th. GoDaddy responded quickly and took action to control and lessen the damage. However, it is believed that this data breach will have far-reaching consequences and that anyone who uses Go Daddy’s Managed WordPress arrangement should assume their site was affected until they hear otherwise.

  2. Ecommerce Homepage Practices to Minimize Lead Bounces

    Ready or not, Christmas is just around the corner. And while that may bring mixed feelings, one thing is safe to assume, more consumers will be doing online shopping. So, what can you do the make sure your website is ready for the extra activity? After all, you don’t just need to have the right products and services available you need to have a website that is inviting and easy to use and navigate. Failing to do this will result in lead bounces and ultimately affect your bottom line.

  3. Imposter Domains: What They Are and How to Minimize Your Risks

    The word “Impostor” means “Phony, fraud, sham, pretender, cheat.”

    Nobody likes to be taken advantage of or to have their hard work stolen. Unfortunately, this is a crime that has been committed for centuries, and the cyber world is no exception. And while many people are aware of hacking, scams, and ransomware attacks, there are two additional ways that criminals are using the web – creating impostor domains and email spoofing, also known as Business Email Compromise (BEC).

    In recent weeks, the crime of Impostor Domains has made tech headlines. Impostor Domains, also known as a homoglyph, are defined by Glosbe as “a character identical or nearly identical in appearance to another, but which differs in the meaning it represents.” Microsoft defines the word as “the exploitation of similarities of alphanumeric characters by cybercriminals to create deceptive domains for unlawful impersonation of legitimate organizations.” The use of impostor domains is similar to another malicious practice is known as Typosquatting or URL hijacking, in which hackers intentionally register domains of well-known websites but with the domain intentionally misspelled.

  4. Create an SEO Keyword Strategy that Works

    The phrase ‘search engine optimization’ or the knowledge about ‘keywords’ is nothing new. They have been a part of website building for well over a decade. As such, many people walk into a meeting with a website designer or developer and eventually ask a question regarding keywords or SEO. However, while many people may toss these words around with ease, they don’t truly understand what they mean or what goes into crafting an effective SEO keyword strategy.

    If you have heard of SEO or keywords but don’t fully understand what that means- no worries! SEO uses words specific to your industry/business (keywords) to help improve your website thus improving the quality and quantity of website traffic. SEO keywords are chosen to accomplish this improvement organically (unpaid) versus using a paid approach.

    But there is a bit more to SEO keywords than simply integrating them into your site’s content. To be truly successful, you need to have a well-crafted SEO keyword strategy.

  5. 8 Ways to Use Google Trends for SEO

    By now, nearly anyone with a website knows what search engine optimization (SEO) is and how important it is. But, have you heard of the Google Trends Tool? If not, then now is a great time to learn what it is and how to make it work for you and improve your SEO.

    What is Google Trends?

    We all know that Google has a myriad of tools that can be utilized to improve our web experience, but how many of these tools are you taking advantage of to benefit your website? If one of them is not Google Trends, then now is the time to start using it.

    Originally introduced in 2006, Google Trends has gone through several iterations with the most recent one being in 2018. It is a free tool providing information on specific search terms, based on their popularity, and how they are being used YouTube and Google. When you use this tool, you will know what is trending, be in touch with local search trends and know what the popular topics and subtopics are within an industry or theme.

    Having this type of knowledge can help you tailor your website and social media activity so that you rank higher in search engine results.

  6. Jetpack CRM

    Jetpack: A CRM Perfect for Many Businesses

    JetpackWhat comes to mind when you think of a jetpack? If you immediately conjured up an image of someone hovering in the air wearing a “backpack that flies” – you are in good company. However, when it comes to your company, the Jetpack plugin in WordPress does much more than merely suspend your company as bystanders watch.  Rather, the WordPress plugin is designed to help keep your company moving forward and helps you connect better with those you come into contact with.

    Among many things, Jetpack now is a CRM (Customer Relationship Management) tool designed to help you keep your clients happy so you can continue to grow your business. It works easily within WordPress, so you don’t have to set up a separate site or platform to use it. Instead, you host your own data using your own server, making it safer than third-party options that can create security risks. In addition, Jetpack CRM allows you to set up admin roles, specific permissions, and combine it with other security plugins so you can be certain that your site is all you need it to be.

    So, what is it that Jetpack CRM has that makes it so ideal? Glad you asked.

  7. Business websites raleigh nc

    Why Does My Business Need a Website?

    If you are a business owner looking for a way to get an edge over the competition, then one of the best steps you can take is to have a great company website.  While this might seem like an obvious action to take, there are many businesses out there who have yet to take the website plunge. They might cite any number of reasons for not having a website, so let’s take a look at some of the common ones.

  8. Why Your Website is More Important Than Your Business Card

    The large desk calendar. The abundance of manila folders. The Rolodex. The business card. If you think back to the average desk from 30 years ago, these were common items found in any office. And, all of them served their purpose and allowed companies to be effective and efficient. But while these items can still be useful, modern technology has definitely taken a lead role- especially that of the website over the business card.

    While a business card still has its perks, not the least of which being those ‘free lunch’ business card drawings, there are many reasons to consider putting a great deal of your resources into the building, maintaining, and updating your company website. In fact, it can easily be said that a website is far more valuable than a business card- as nice as those little cards might be!

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