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  1. Business Internet Marketing – DIY versus Hiring a Team

    Being successful in today’s world of business is much more involved than it once was. Gone are the days where business meetings, networking, TV/radio commercials, and sending out flyers were enough to grow a business. Today’s businesses must also incorporate aspects such as PPC (pay-per-click) advertising campaigns, social media, SEO, and others in order to be found in web searches. 

    And while most businesses of today recognize that these additional elements are necessary, many of them are stumped as to how to implement them within their marketing strategy, if they even have a marketing strategy. Some either ignore these strategies altogether, others hire someone younger with the assumption that they will know how to implement various new technologies or they reach out to a team of professionals to take on tasks such as social media management and marketing, PPC, web design, SEO, etc.

  2. WordPress Hosting

    9 Key Aspects to Evaluate for Great WordPress Hosting

    Every day numerous websites are hacked. It doesn’t matter how large or small the company is, any site is fair game to hackers. These hacking attacks are typically achieved with ease because hacking can be automated via “bots.” These bots scan the Web and look for specific vulnerabilities on a website. Elements such as plugins or themes with known vulnerabilities make it easy for hackers to attack your site. So, what actions do you take to minimize your risk?  One of the first things you can do is choose a hosting provider who will be there for you in the event that your site still gets hit- despite your precautions!

    That sounds easy- right? Perhaps, but not every hosting provider is the same. Not only do hosting providers vary in price, but the packages, type of server, and services differ. But, before delving into the must-have list for host providers, let’s take a moment to explain the types of servers- as those will play a significant role in the host provider selection process.

  3. How to Choose a Payment Processor for Ecommerce Websites

    If you want to have an ecommerce website for your business that is beneficial for you and easy for your clientele to use, then you must have a payment processor. There are dozens of payment processors out there, so it can be difficult to know which one is best for your specific needs.

    If you are new to the world of ecommerce, then it can be a bit overwhelming. Since everyone has different needs and preferences, it may be necessary to have more than one payment method in place. So, to help you determine what payment processing option(s) will be best for your website, we have researched several options.

  4. Benefits of SEO

    SEO Versus Google Ads – What Works the Best?

    Which is better – investing in SEO or Google Ads? While it might seem like a very simple question, there is no such thing as a simple answer. In fact, according to a recent report based on just over 1,000 marketing professionals and business owners whose both organic and paid search tactics the results were nearly tied. 

    More than three quarters said both were effective, however, if forced to pick just one, 36% lean towards SEO and 64% opt for Google Ads.  Some of the criteria each of the approaches were based included effectiveness, benefits, importance, simplicity and cost.  However, it should also be noted that a separate survey found that only 30% of Small Business Owners had an SEO strategy. When done well, the cost of SEO and using Google Ads are typically about the same if you have to hire an agency to perform the SEO and a writer to develop all your content each week.

    So, when it comes to choosing to focus on SEO or Google ads, how do you determine where to put your efforts? The short answer is most businesses should be implementing both strategies. Each strategy has advantages and disadvantages over the other. But assuming you only have the resources to pursue one strategy first, let’s take a few minutes to compare and contrast the two.

  5. Phishing and Hacking on the Rise During the COVID-19 Pandemic

    One cannot go anywhere currently without Covid-19 being a part of the conversation. From retailers, restaurants, offices and places of worship, everyone has been affected. And, not surprisingly, the unscrupulous (hackers, phishing scams, and malware) on the Web have also found a way to take advantage of Covid-19.

    Hackers, scammers, and others have become so prevalent that Cloudflare (based out of the UK) recently reported that that online security threats have increased by 37% in just four weeks. In fact, Cloudflare reported that on some days it was blocking between four and six times the number of attacks normally seen! It was also noted by Google that in mid-April that every day there were over 18 million malware and phishing emails related to the pandemic. In addition, the organization behind Trickbot sent out hundreds of emails claiming to be from volunteer and humanitarian groups who offered testing and to have information regarding testing and medical advice. The Trickbot emails contained an assortment of attachments all designed to install malware onto the computer of anyone who opened it.

  6. Google Ad Campaign Types

    In today’s post, we will be giving a quick breakdown of the 5 main campaign types offered by Google Ads.  You wouldn’t believe how many people we run into who have no idea that Google offers such a wide range of advertising options on their platform.  If you’re one of those people, this article is for you.  There are 5 different campaign types for you to choose from depending on your budget, business type or industry, location and overall advertising goals.  Each of these campaign types open up some pretty cool secondary options which allow you to tailor the performance and functionality of your ads.

    The five campaign types are as follows:  Search, Display, Video, Shopping and App.  These campaign types are centered around Google’s advertising networks which include the Search Network, Display Network and the YouTube Network.  For the sake of simplicity, we’ll just give you a brief rundown of each campaign type; and hopefully provide a little insight on which one would be more suitable for your business and advertising goals.

  7. How Many WordPress Plugins are Too Many?

    Did you know?

    If you have a WordPress website then chances are, you have a few plugins included in your site’s design. And, as the stats above indicate, you are not alone. After all, they play a significant role in the safety and usability of a website. They can be uploaded to your website easily and gives your site functionality that can take developers a significant amount of time to create on their own.

  8. How Much Money do I Need to Advertise with Google?

    In today’s post, we will be addressing one of the top questions asked from most of our clients when considering advertising with Google.  And that question is:  “How much money do I need?”

    Up to this point, we’ve explained why Google Ads is the most powerful form of advertising on the planet as well as how, out of all the mainstream forms of advertising out there, Google Ads will get you the best bang for your buck.  And if you missed those articles, you can check them out by clicking any one of the hyperlinks above.  But to get started on today’s topic, you might be saying to yourself “Well, it’s great to know that Google Ads is the most powerful form of advertising and that I could save a lot of advertising dollars by taking that route.”  However, then you might be asking yourself “But how much money will I need for my business or my particular product or service?”  And, we don’t wanna boost your ego too much here but, that’s a good question…

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