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  1. Create an SEO Keyword Strategy that Works

    The phrase ‘search engine optimization’ or the knowledge about ‘keywords’ is nothing new. They have been a part of website building for well over a decade. As such, many people walk into a meeting with a website designer or developer and eventually ask a question regarding keywords or SEO. However, while many people may toss these words around with ease, they don’t truly understand what they mean or what goes into crafting an effective SEO keyword strategy.

    If you have heard of SEO or keywords but don’t fully understand what that means- no worries! SEO uses words specific to your industry/business (keywords) to help improve your website thus improving the quality and quantity of website traffic. SEO keywords are chosen to accomplish this improvement organically (unpaid) versus using a paid approach.

    But there is a bit more to SEO keywords than simply integrating them into your site’s content. To be truly successful, you need to have a well-crafted SEO keyword strategy.

  2. Fast Loading Websites Raleigh

    How Important is a Fast Loading Website in 2017 and Beyond?

    Did you know……

    • Research from DoubleClick (owned by Google) revealed that sites 53% of mobile sites are abandoned if the page took more than 3 seconds to load.
    • A presentation by AliExpress claimed they reduced load time for their pages by 36% and recorded a 10.5% increase in orders and a 27% increase in conversion rates for new customers.
    • Ancestory.com recorded a 7% positive rise in conversions after improving the render time of web pages by 68%, reducing page bloat by 46% and reducing load time by 64%.

    As consumers, we like things fast. Fast money, fast cars, fast results, and fast food are but a few examples of the value we place on fast services or results we deem important. Consequently, it no surprise that we also expect our internet to be fast and websites we visit to be loaded quickly. In fact, this need for speed on the Web has resulted in Google determining earlier this year to include Site Speed as a ranking factor in search results.

  3. Mobile-friendly websites, Google, Raleigh

    More Mobile-Friendly Google Search Coming April 21

    Have you typed a term into Google search on your phone recently? If so, you’re in good company – as some estimates say more than six out of every 10 Google searches are mobile. If you’ve been in the six or seven, did you find what you were looking for? Did your search results provide a link to a relevant, mobile-friendly site, one that could be viewed easily on your phone?

    Google wants to ensure its mobile users are getting “friendly” results. Consequently, in 10 days the company will institute a significant change in how it ranks pages in mobile searches.