There is nothing new about advertising. It has likely been in place since the first entrepreneur decided to sell their product. And, while much has changed in the world of commerce, advertising seems to be here to stay. However, the methods have changed greatly with the widespread threads of the Web. And perhaps, one of the most significant changes, is the introduction of PPC (pay-per-click) advertising.
PPC was initially introduced as a proof of concept by Jeffrey Brewer of GoTo.com in 1998; however, it was not until 2002 that the AdWords system was established. The potential of AdWords, as well as other similar programs was a turning point in how business on the Web is done.
While nearly anyone can use the Google AdWords results to help build a website, there are definite advantages to hiring a
While Google AdWords can be a great tool to build your business, this is only the case if you know how to use it. One such way is by using Google AdWords in conjunction with your 
Don’t you just love those advertisements that appear on the side of your screen when you do a web search? Have you ever given them much thought? Maybe you have even considered advertising your company on Google searches. If so, then you need to establish a Google AdWords account. In the Raleigh area, you will find several 
While Siri, the voice recognition software on new iPhones, may seem to be a great feature for the user, it may not be the golden child for website SEO. This is due in part to how Siri works. IPhone 4S users can ask, for example, “Where is a bookstore?” and within moments have a list of bookstores- all without needing to do traditional web search. While this may be a plus for the user, Siri’s automated process effectively bypasses pay per click advertisements and even the need to visit some websites.
In Ecclesiastes, King Solomon wrote, “To everything there is a season and time to every purpose under heaven.” And when it comes to business and the world of social media that is no less true. While some business practices are constants, others change based on advancements in technology, social media practices, the way search engines process information and an assortment of other elements.
Just a few decades ago, marketing was done primarily via television, radio and with the help of the U.S. postal service. Today, marketing has evolved to include e-mail marketing as a viable replacement for snail mail thanks to its lower cost, ease of distribution and higher returns. So, if you have not joined the e-marketing trend, what is it that is holding you back? And, if you are a part of e-mail marketing, ask yourself whether or not your marketing campaign is all it can be.
Are you connected? Do you tweet? How many “Likes” or followers do you have on Twitter or Facebook? Social media can be the 800 lb. gorilla in the corner of the Web that business owners don’t know what to do with. Moreover, if you are a business owner-chances are, you have more than one social media account. Consequently, you can find yourself spending exorbitant amounts of time updating your status, promoting sales and cultivating customers.