Using WooCommerce for selling photographs online has taken a leap forward with the introduction of its new Photography extension.
WooCommerce is one of the leading eCommerce plugins for sites built with WordPress. The new Photography extension adds custom capabilities making the platform more user-friendly for photographers selling their images online.
Because of numbers like these, Facebook recently made its greatest change to date – a visual news feed design. These changes are three fold in design: rich visually engaging stories, choices of news feed(s) and mobile consistency and experience. Each of these is important to understand and use in a way that benefits your business, especially when you consider how many people are active users on Facebook! Not only will you want to use this Facebook update to help your business, but you will also want to be sure your business Facebook page is fully optimized to make the changes beneficial to you.
Online video is a hit! It’s popularity has some sources calling YouTube the web’s “second search engine.” Then there are stats like these from a study by Animoto (described in this Search Engine Watch post):
In addition, using video on websites is frequently cited for sales conversion impacts of 80 percent on up. (Here’s a link to one such a source. )
Save time and money on shipping this holiday season with the new WooCommerce Stamps.com extension — an option worth considering by anyone operating an online store.
Here’s what you can do with this new extension:
Think “blog post” when you hear the term content marketing? Blogging was one of the earliest content forms and can be a significant element of content marketing — but it’s rarely the only one. Potential elements are numerous and can include email campaigns, an active social media presence, downloadable white papers or e-books, even in-person events.
Content Marketing Institute defines content marketing as “the strategic approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Key aspects of the approach are providing information (content) that educates, entertains and engages members of the target audience, establishing the content provider as an accessible authority on the matter at hand, and developing a relationship of trust and loyalty with audience members.
Is your website ready for holiday shoppers? Earlier this month, Shop.org released its 2014 online holiday sales forecast. The National Retail Federation’s digital retail division predicted an increase in November and December of 8 to 11 percent over last year – anticipating up to $105 billion in e-commerce transactions this holiday season.
With this optimistic forecast in mind, those who operate online stores have only a couple of weeks to finalize preparations for the shopping rush. Here is a checklist to determine your readiness:
Increasingly, we’re hearing from clients and prospects who are seeking help with optimizing the online search results for their business website. Search engine optimization (SEO) is an essential part of successful online marketing.
Interested in knowing more about SEO? Check out our July post on the topic.
Once initial SEO measures are in place, it is important to monitor your results going forward. Doing so will keep you informed about what is and is not working and help you identify early-stage problems – like a “healthcare” check-up for your website. Each time you monitor your results, you will have information to help you make adjustments for maintaining or improving your search results.
Have you jumped into the world of content marketing or blogging? Small business owners who have been hanging around us for awhile have likely heard about the benefits of posting new content regularly on their websites, with blogging being one way to accomplish this. Last year, we published an introduction to content marketing and its importance for small businesses as well as follow up posts on strategy and tips for busy business owners.
If you’re publishing regular content on your site, then you want to get as much mileage as possible from that content. (We know the time and effort it takes!) We recently found a KISSmetrics post that addresses this subject, providing advice on using social media to do just that, and we dedicate this post to sharing their insights.