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  1. SEO Optimize Search Results

    SEO: 6 New “Rules of the Game”

    When thinking about SEO (Search Engine Optimization), many people immediately think of keywords – using certain designated words frequently throughout a website in order to be picked up in searches for those words. Several years ago, this practice was a primary way to optimize a website – but search has changed (led primarily by Google, the largest and most frequently used search engine). Keywords still play an important role but in a different way.

    Staying up-to-date on SEO is essential for  increasing, even maintaining, traffic to a website – but it can be a challenge as the “rules of the game” are continuously changing. Here’s a look at 6 current factors for optimizing a site.

  2. Create Custom Visual Content with Free Online Tools

    Need ideas for visual content? Want to create custom visuals for your blog or website without breaking the bank?

    If you’re looking to increase your visual content after reading our last post, we have good news! There are lots of free tools available online for finding and customizing visual content. We have compiled the list of free resources featured here for your information and convenience.

  3. Visual Web Content: Is Seeing Really Believing?

    Reading recent statistics about the value of visual content on a website brings to mind this centuries-old adage: “Seeing is believing.” Consider these stats reported on wishpond.com, for example:

    • Sites that use infographics get 12 percent more traffic than sites that do not.
    • 67 percent of consumers consider clear, detailed images to carry more weight than product information or customer ratings.
    • 60 percent of consumers are more likely to click on a business with images appearing in search results.
    • 90 percent of the information transmitted to the brain is visual. Visuals are processed by the brain 60,000x faster than text.
    • Posts with visuals receive 94 percent more page visits and engagement than those without images.

  4. Google Places Helps Customers Find Your Business

    Where do you turn when you’re looking for a local business? Chances are you pull up Google and search either by business name or service. Gone are the days when you turn to the big Yellow Pages phone book stored on a shelf.

    Google Places is the new ”Yellow Pages.” This is particularly good news if you are a small business owner (especially one with a brick-and-mortar location) because Google Places listings are free. By simply claiming your listing and keeping it updated, you help customers and prospects find your business – both virtually and physically.

  5. Online Security: Are Your Passwords Working for You?

    Word about the Heartbleed bug spread widely and quickly, prompting many of us to change our passwords on numerous log-in sites. Have a tough time remembering all your passwords? Begrudge the time and effort it took to make the changes?

    Protecting online data is an ongoing concern, and changing passwords routinely is a practice that would serve us all well. There has been talk of instituting an annual Change Your Passwords day, but a once-a-year change is probably not enough to alleviate the concern. Hackers, leaks, security fails and program vulnerabilities are part of our wired landscape.

  6. 12 Social Media Tips from the Pros

    Has scanning the available training resources for social media left you overwhelmed and wondering where to begin? There seems to be an endless supply of books, blog posts, videos, workshops and webinars addressing the “how to’s” of social media for small business. At Page Progressive, we strive to simplify internet marketing — including social media — for our small business and non-profit clients. So, we’re dedicating this post to 12 social media tips from the pros featured recently on a Hootsuite webinar.

    Social media marketing gurus Peg Fitzpatrick and Guy Kawasaki focused their comments on the “four kings” – Facebook, Google+, Pinterest and Twitter. Here are the highlights:

  7. Use the Google Analytics Goals Tool To Improve Your Bottom Line

    Is your website working for you? How do you know? Setting and measuring specific goals are essential for tracking and improving your site’s success. While page ranking on search engines is one basic element for success, it is not the only one. A high ranking boosts visibility, exposure and traffic — but what happens once visitors find your site? Do they become customers or share your site with new prospects?

  8. 9 Online Reputation Monitoring Tools Anyone Can Use

    With the reputation and success of your business at stake, it pays to keep an eye on what others are saying about you online. In follow up to our previous post on this topic, here is an introduction to 9 “do it yourself” reputation management tools:

    • Alerts: Both Google and Yahoo allow you to set up alerts for specified search terms, delivered to you by email or feed reader. Choose the type of content you want searched (blogs, news, videos, etc.) and the frequency you want the alert sent (weekly, daily or immediate). Both sites provide a preview of your search results before you create the alert.
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