Have you searched for your name and business on Google and reviewed the results lately? Are you monitoring and managing your online reputation? What others are saying about you online can have a great impact on your business. In fact, it could have more impact than anything you have posted yourself (on your website, ads, social media, etc.)
-
Goodbye Keyword Tool, Hello Keyword Planner
Looking for Google’s Keyword Tool? You won’t find it. The search giant has replaced the well-known, frequently used search engine optimization (SEO) research tool with its new Keyword Planner.
The Planner combines features of the previous Keyword Tool with the AdWords Traffic Estimator — both of which were general purpose tools. The primary focus of the Keyword Planner is making it easier for advertisers to create Pay-Per-Click (PPC) campaigns. With its “wizard” type interface, one article on SearchEngineLand calls it “an ultimate AdWords campaign building workshop.”
-
Tighten Up Your WordPress Website Security
The basis of more than 73 million websites, WordPress is one of the most widely used Content Management Systems. It’s popular with web designers and end-users alike for numerous reasons. Unfortunately, its popularity can make it a target for hackers.
Taking proactive steps to secure your WordPress files is vital to protecting your web presence and your business. To start, we strongly advise you keep WordPress up-to-date on your site (new security features are often released with each version) and choose passwords that are difficult for hackers to guess.