Content marketing is a useful and effective tool for generating website traffic and sales leads, but the demand of creating content can be heavy for the busy business owner. In a 2012 study by the Content Marketing Institute, more than six out of 10 respondents said their biggest content marketing challenge was “producing enough content.” For everyone who identifies with these survey participants, we have compiled this list of content marketing ideas that can be applied to your websites, blogs and social media.
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17 Content Marketing Tips for Busy Business Owners
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Web Design: Answers from the Pros
What makes an effective website? We polled web professionals from North Carolina and beyond to get their answers. In this post, we’re pleased to share their varied opinions on the elements and techniques for building successful sites and the future of the web.
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Create a Strategy to Maximize Return on Your Content
In today’s marketplace, customers report being nearly 60 percent through the purchase decision process before ever talking with a sales rep. That’s a finding of The Digital Evolution of B2B Marketing, a January 2013 research report by Google and CEB.
Online information is more influential in buying decisions than ever before, which is why we’re hearing so much about content. It’s an integral part of the marketing strategy for B2B and many B2C businesses. Effective content marketing can build brand loyalty as well as sales leads and conversions, and at a lower cost than traditional marketing methods.
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Content Marketing Can Bring More Business Your Way
High quality content has always been an important element in a company’s website and internet marketing strategy. But with recent updates to search engine algorithms, the importance has increased. Valuable and regularly updated content on your site is a signal to search engines — as well as existing and prospective customers — that your company is active and relevant in your industry.
Using content to increase web traffic, awareness, leads and sales, known as “content marketing,” has generated a lot of buzz online – and for good reason.
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Ways to Leverage Facebook Graph Search and EdgeRank to Your Advantage
Today’s post has been contributed by guest author, Eric Taylor of Qwaya. The ideas expressed here do not necessarily represent those of Page Progressive. By publishing this post, we are not endorsing the product with which the author is affiliated.
Oh, Facebook! It sure seems quite simple to look at it, an understated elegance if you will. But once you lift up the hood, it’s like a small engine mechanic looking at the electrical intricacies of a Mercury probe. Don’t fret, though; aspects of Facebook like EdgeRank and Graph Search only appear to be complicated. Once you get through some tech jargon, you’ll find that it’s really just a type of site-contained SEO.
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11 Tips for Using Social Media to Help Potential Customers Find You
“Ready or not, here I come!” As in the classic children’s game Hide and Seek, someone is looking for you – are you ready? Can customers find your business in the “social” marketplace?
There are countless tools for promoting your business – from T-shirts, pens and business cards to billboards and local event sponsorships. Online, there are websites, landing pages, search engine optimization (SEO), pay per click ads and, now, social media.
Yes, the online world has gone “social.” With increasing numbers of users on these platforms every day (across age ranges!), it appears they are here to stay. Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest are among the most popular. Each of these provides new opportunities for your customers to “find” you (and for you to find them) every day.
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Is Your Website Tired or Wired?
Your website is your business card to the world and, as such, you want it to successfully portray what you do. Whatever your line of work may be, your website needs to tell site guests your story and how you can help them. This “storytelling” may be accomplished through a variety of methods – words, pictures, graphics, video, etc. – all designed to encourage people to choose your services rather than those of your competitors.
So how do you go about creating a website that successfully reaches your target audience? What elements does an effective website include? Is there a special trade secret that needs to be followed? The answers to these questions may vary depending on who you ask; a web designer, a graphics specialist and a writer will have differing points of view – all of them valid.
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8 Best Business Practices for the New Facebook News Feeds
Here are eight ways to get more mileage as a business from the new Facebook news feeds:
- Publish more visual content. Incorporate a photo or video into your posts to garner more pick up in the types of news feeds your fans are choosing. (Some may opt for a news feed of images and exclude ‘text only’ posts.)
- Plan photo-focused ads. Pair strong, persuasive copy with an engaging photo in your ads. (Avoid using ‘random,’ uninteresting photos.)
- Keep your copy short. With the emphasis on photos, Facebook has changed how it displays captions. They no longer appear below the photos but overlay them in the news feeds. Keep your copy brief, informative and engaging. Use a call to action to engage your fans.
