Facebook’s latest revisions give greater emphasis to visual content in news feeds, provide users more feed filtering options, and create consistency across computer, tablet and mobile access devices. Knowing how and why this social media platform is changing can help you make the most of it for your business.
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Make it Visual for Facebook’s New Update
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Optimize Your Website for a Better User Experience
Regardless of how wonderful your website is, how much information your site contains or how many landing pages you have, if your website is not designed for an optimal user experience, then people will not spend much time there. As a website and business owner, you don’t want to lose customers because your website was inefficient.
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Beware Underhanded Marketing Practices
There are a lot of companies out there offering internet marketing, but just like any industry, there are best practices that are lost on the consumer. Below are some warning signs when working with an internet marketing company:- Guaranteeing the #1 spot on Google. This cannot be done as no one controls Google’s algorithm. A company that promises the top spot is either using unethical SEO measures or ranking you for a long keyphrase with very little competition in order to trick you into “amazing” results.
- Requiring a one-year contract, often with a multitude of restrictions and references to proprietary information if you ask for more information about what work is really being done on a monthly basis.
- Having a contract that is unclear about how and what they are doing to promote your business. Like any contract, do not sign it until you fully understand what is being done. In fact, you may wish to get a copy of the contract and have someone you trust, that understands the Internet, explain the contract to you. If you don’t understand the language used, you won’t know for sure if, or how, they are doing their job.
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Hiring Internet Marketing Consultants: Choose Wisely!
Have you ever hired a company to do link building, SEO, PPC or other forms of Internet marketing, and months later realized that despite much time and money invested that your website page ranking has not improved, or perhaps, it spiked for a time, but then dropped significantly? If so, then you are not alone! In fact, many companies have been taken advantage of by Internet marketing businesses, which they hired to help them to increase their Web presence. -
Have You Discovered the Latest? Get the Scoop on Scoop.it
Content is king. Nothing new about that, is there? Also not new, is that many of us do not have the time to create new content. So, we farm it out within the office, hire a copywriter or perhaps, do nothing at all. But, what if there were another alternative to Web content? Enter curation via Scoop.it.By Marc Roger’s, one of the founders of Scoop.it, definition, curation on the Web is defined as selecting, editing and then sharing existing material. These shared ideas are often what spark inspiration. After all, there is no reason to recreate what has already been created. And should there be any concern about plagiarism or copyright issues, Scoop.it is careful to give credit where credit is due.
Not sure if article curation is for you? Ask yourself these questions.
Do I struggle to provide consistently fresh content for my followers?
Am I frequently looking for ways to build my audience?
Do I wish to establish myself as an authority on a topic?
Am I looking for a new way to share my post?If you answered “yes” to any of these questions, then Scoop.it is just what you are looking for. It has everything you need for having great content for your website or blog. Plus, you can customize your Scoop.it account to suit what you need. So what are you waiting for? It’s time to get started on your Scoop.it account.
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Stats & Facts: Reasons to Use Social Media
Facebook, Twitter, LinkedIn, Pinterest – these are but a few of the myriad of social media sites used today. As a perceptive business owner, you are already using at least a couple of these-right? After all, social media sites provide you with an inexpensive and simple method of letting people know who you are and what your company does.But in using social media, do you keep up with the latest statistics and updates that can help you better use your various social media accounts? If not, no problem! In this post, we will recap some of these, as well as mix some tips for making the most of social media sites.:
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40 Easy Ways to Build Your Email Marketing List
In our last posts, we talked about the importance of e-mail marketing and how to put together an effective e-mail marketing campaign. However, there is one vital factor every e-mail marketing campaign must have. No, it is not graphics or unique content, nor is it having eye-catching headlines and a Call to Action, although all of those are important. Rather, it is having people to receive your emails.This may seem to be an obvious element, but it is often one of the more difficult ones to do. After all, thanks to spammers, many people are not as willing to hand out their e-mail addresses, as perhaps they once were. Consequently, it can be difficult to build up an e-mail marketing list. To help out, here are 40 inexpensive, and relatively simple, ways to build your list thus making the time spent on creating those newsletters worth it:
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15 Tips for Effective Autoresponder Campaigns
In our last post, we discussed the merits of using an autoresponder for e-mail marketing to help boost your sales. But, now that you know the benefits of using an autoresponder, how can you be sure that the campaign(s) you design will be acknowledged and read? Here are some tips for a good autoresponder campaign.
