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  1. Local Internet Marketing Firm Provides Workshop for Helping Small Businesses Leverage the Web

    On June 30th, at 9:30 AM at the Capital City Club in downtown Raleigh, Daniel Trimpey, CEO of Page Progressive, will be providing a workshop geared towards orienting small businesses in Raleigh, NC to the importance and capabilities of using the internet to market your business.

    The workshop will run for approximately two hours and there will be a lunch afterwards at the club for attendies. The topic will be "The Basics of Internet Marketing for Small Businesses" and will address very broadly the aspects of search engine optimization (SEO), link building and pay-per-click (PPC) advertising in the efforts to generate more traffic and business. "All three aspects of internet marketing are key to getting the best results," says Daniel Trimpey. There will be plenty of time built-in for questions, since this has been a very hot topic for people in the past.

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    If you’d like to RSVP for this event, please contact the Capital City Club at (919) 832-5526‎. The event costs $15 and includes lunch.

     

  2. Get the Most Out of Incoming Links: FREE Link Generator!

    As you may know, it’s important to get incoming links pointing to your website in order to improve your ranking in search engines. But you can take that one step further by making sure that the person who links to you formats the link in such a way that creates a relationship between your link and several key terms. This is usually done using the title tag, like:

    <a href="http://www.yoursite.com" title="Your site title and keywords here">Your site title and keywords here</a>

    For those of you who are not HTML-inclined, we’ve created a free web app and placed it on our search engine optimization page to make properly generating this code a snap. Just enter your website address, website title, and several key phrases and viola, out pops the proper code, which you can copy and pass along to the people that you want to link to your site.Keep in mind for best results you should mix up the keywords and title a bit from site to site to make it look more natural.

    Check out our FREE link building generator tool here!

  3. Don’t Let People Rip Off Your Website Content

    It is not uncommon for people and automated bots to snap snippets of text from your website and then use it for their own diabolical purposes. Here’s a script that will let you know when that happens and it also automatically adds a link to your site in the snippet anyone copies, so you can get an incoming link which helps improve your ranking with search engines. Cool, eh? The best part is it’s free and very easy to set up. Check it out!

    Tracer:
    http://tcr52.tynt.com/

  4. How Do I Get My Website to Rank Well in Google? (Part 3)

    Okay, so we’ve been discussing keyword generation, search engine optimization, link building and today we tackle the basics of paid online advertising…

    Online Advertising

    There are a lot of places you can spend your money advertising on the web. Some places yield better results than others. Find sites that rank well in searches, and don’t forget you can advertise directly on search engines using Google Adwords or Yahoo Online Marketing. Often it’s easier to pay for an ad for a key phrase than to rank for it organically. This is especially true for highly competitive phrases. The best part is you get almost instant results with paid advertising, unlike link building, which takes months to see the full benefits of your labor. Also think about sites where your target demographic are. Facebook Advertising, for example, has a great advertising program that let’s you target specific demographics.

    So that sums up our three-part discussion on online marketing. I plan to flesh out more specific details in future posts as well, so stay tuned!

  5. How Do I Get My Website to Rank Well in Google? (Part 2)

    Last post I discussed the importance of developing good key phrases and optimizing your website for search engines. This post is going to cover the basics of link building.

    Link Building

    Now we need to get a lot of high quality links pointing to your site. Start of by searching the web for your key words and see what comes up. Take note of which sites seem to come up again and again. Those are sites you want to get linking to you. Also look for local business directories or directories that specialize in your industry as well as forums where you can post as an authority on a topic. Put a link to your website in your profile and signature. Write up several articles about your industry, include your key phrases, and post them on the web at online article syndication websites. Make sure to include links back to yourself. Post online press releases. Sign up for social media sites and find a few you really dig and set up camp. Build a network of friends and colleagues and link back to your site. Find other companies that are synergistic to what you do and contact them to see if they will link to you.

    Rinse and repeat.

    The next post I’ll be talking about paid online advertising, such as pay-per-click (PPC) advertising with Google. Don’t miss it! 😉

  6. How Do I Get My Website to Rank Well in Google? (Part 1)

    One of the things we get asked a lot by business owners is "How do I get my website to rank well in Google searches."

    I typically respond with "It’s kinda complicated, but here’s the basics…"

    So, here’s that "basics" schpeel for those out there still wondering.

    This is a large conversation that all falls under the umbrella of
    "Online marketing." Online marketing is composed of three main subsets
    in my mind: Search Engine Optimization (SEO) , Link Building, and Paid
    Advertising. Over the next couple of days, I’m going to focus on each of these three areas.

    Search Engine Optimization

    SEO can be broken down into two things:

    1. Making sure your website
      contains the key phrases that people will be searching for on a search
      engine
    2. Making sure those key phrases are in the right places

    Come up with a list of key phrases that should land a potential client
    or customer to your site. Go ahead…I’ll wait. You may come up with
    10-20, if you’re good. Now we need to multiply that by ten 🙂 Think
    like a layperson. You may need to include terms that aren’t really
    accurate but they are what the general population might think to search
    on. Now think like an expert…a person in a desperate situation that
    may need your product or service right this second (Think emergency
    24-hour plumber)    . Now look at your competitor’s websites. Notice any
    key phrases being mentioned that you didn’t think of? Try viewing the
    source of their site and look for key words in META tags, the title, or
    as ALT names for images. Now pull out a thesaurus and come up with
    alternate synonyms for your words or concepts. Now plug in some
    adjectives that describe your terms like "free" or "best" or "cheap" or
    "friendly." Now think of geographical names for areas you marks to. Now
    mix and match all of the above. Your list ought to be rolling now.
    Note, there are tons of tools on the web that help with combining
    phrases or identifying new ones.

    Getting keywords in the right places may mean checking with your web designer, but basically, it means putting them in body copy,
    headers (H1, H2, H3, etc.), in the page title, as ALT tags on images, in TITLE tags for
    links, lists, in bold and italic. Also, put absolute links on your pages to other
    pages on your site and make sure each page of your site uses different keywords in the title and META tags. Many people use the same info for all pages and that is not ideal. Also, you may need to create "Landing pages" which are pages dedicated to talk about a particular group of related key phrases. You can’t optimize one page for all key words, so creating these landing pages is a must. And it’s not a bad ideal to link directly to these landing pages when linking elsewhere to your site, if you are referring to these key phrases. That would be called "Deep linking’ and it’s a good idea to link to specific pages when possible rather than your home page. It means more relevancy, and that is what search engines are after.

    So now you should have a bunch of key phrases and your website should be optimized for those phrases. Stay tuned for the next post, where I’ll discuss link building!

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