You may have a great idea for a new company. Perhaps a business plan, a work space, and perhaps even a website in the works, but what about your company brand? For many new businesses, branding can be an afterthought, and typically as a result their marketing and profit is stunted.
What’s so special about a company’s brand? More personally, what does your company brand say about you, your products and your services? Today’s society is no longer swayed by a good commercial or a mediocre product. Today’s informed consumer is looking for a company that they can trust, and they have many tools available to determine where to buy from, such as social media or online reviews.