We all know that content is king of the web, but there is much more to ranking high in the search engine result pages (SERPs) than just having a plethora of content with some keywords worked in. Today’s websites must also combine elements such as ensuring a great user experience (UX), being mobile friendly, containing quality backlinks and executing effective search engine optimization (SEO). With that mind, it is important to ensure your website incorporates what has become known as “holistic” SEO strategy.
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SEO Guide for 2018: Incorporating Holistic SEO
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Should 2018 Be the Year You Optimize Your Website for Voice Search?
A decade ago, voice search seemed like something relegated science fiction. But voice search is now a very real aspect of people’s lives who use voice-based interaction with devices, such as Alexa, Siri, and Google.
This amazing feature uses voice recognition software to translate the spoken word into text and makes it easier to interact with your device or search for something on the web. It could be something simple like, “Where is the closest gas station?” or “Who wrote Pride and Prejudice?”
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12 Types of Web Content to Boost Your Website Traffic in 2018
2017 has nearly closed and 2018 is looming. If you have looked at the numbers for your website traffic and find yourself deciding your 2018 New Year’s Resolution list will include “Boost website traffic,” then you are not alone. However, wanting to increase your web traffic, and knowing where to start are two entirely different things. Fortunately, boosting your website traffic is not as intimidating as it might sound – though it will take a bit of time and effort (or you can talk to a Page Progressive team member about helping out!)
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How Important is a Fast Loading Website in 2017 and Beyond?
Did you know……
- Research from DoubleClick (owned by Google) revealed that sites 53% of mobile sites are abandoned if the page took more than 3 seconds to load.
- A presentation by AliExpress claimed they reduced load time for their pages by 36% and recorded a 10.5% increase in orders and a 27% increase in conversion rates for new customers.
- Ancestory.com recorded a 7% positive rise in conversions after improving the render time of web pages by 68%, reducing page bloat by 46% and reducing load time by 64%.
As consumers, we like things fast. Fast money, fast cars, fast results, and fast food are but a few examples of the value we place on fast services or results we deem important. Consequently, it no surprise that we also expect our internet to be fast and websites we visit to be loaded quickly. In fact, this need for speed on the Web has resulted in Google determining earlier this year to include Site Speed as a ranking factor in search results.
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9 Benefits of a PPC Campaign
When thinking about building an online marketing strategy, there are a variety of elements that need to be considered. One of the most vital is a PPC (Pay Per Click). By using a PPC campaign, you are able to see how effective your approach is quickly because you do not have to wait for search engines to re-index your website like you do with organic SEO efforts.
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How to Boost Website Conversion Rate in 2017
If you have plenty of website traffic, but are still not having as many conversions as you would like, then perhaps it is time to re-assess your approach. If you are interested in boosting your website’s conversion rate, then now is the time to implement solid CRO (Conversion Rate Optimization) tactics.
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9 Reasons to Consider Guest Blogging as a Source of Content for Your Site
If your company has a blog, then you know the challenge of posting consistently and frequently. The blog is often one of the most neglected elements of a website. What if you could not only keep your blog up to date but help someone else too?
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Internet Marketing: 7 Tips to Improve Your Results Now
Are traffic and engagement on your website less than you hoped for? How are you marketing it? Internet marketing is the umbrella term referring to many avenues for promoting your business online. It includes search engine optimization (SEO), social media, email marketing and more, tactics that drive traffic to your website and engage visitors’ attention once they arrive.
