social media

It’s hard to believe that 2018 is just days away from ending. In just mere days it will be time to toss out the old and welcome the new…. then again, in the world of social media there’s always something new! It may be a new platform or tool or a different way of doing something. Or, if you are thinking about New Year’s Resolutions, it might be time to take a hard look at if what you have done with your social media platforms has worked -or not- and make improvements.

If you find yourself eager to stay up to date with your approach to social media then theses insights compiled from Hootsuite and Search Engine Watch will help you make your approach to social media stronger than ever.

When it comes to building awareness of your business or product, there are many different approaches you can take such as email marketing, SEO, Pay-per-click ads or press releases. Many people neglect to develop a plan for successful social media marketing, however.

When social media was first introduced, many people failed to see how it could help their business. But as time went by, enterprising marketers began using the various social media platforms to showcase their products/services, translating into more sales and better customers.  Here’s some tips to make sure you are on the right track.

As we bring our mini-series on social media to a close, it would be remiss of us to leave out Google Plus and LinkedIn. These two platforms are, for many, the least utilized, but that does not make them unimportant. These platforms offer some unique opportunities for social media engagement – especially if you take the time to learn about them! So, without further ado, let’s get started.

While many business owners are familiar with Pinterest and Instagram, many are scratching their head as to how they can be used to benefit their business. If you are willing to invest a small amount of time each week, you may be amazed at just how helpful these platforms can work for you – no matter your industry or target audience!

If you are looking for a way to get exposure online and you have not yet set up social media accounts for your business, then you are overlooking an important part of online marketing. Of course, simply having an account on Facebook, Twitter, Pinterest, LinkedIn, etc. is not enough. You need to strategically use them to your advantage. But sometimes, it can be difficult to determine how to get the most from your social media accounts.

If you are an infrequent user of social media, then it is important to understand how each social media platform works and what their strengths & weaknesses are and what audiences they cater towards. While there are several key social platforms, the two most well-known are Facebook and Twitter, so we will focus on those for this post. Stay turned for our next post where we will explore other popular platforms.