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  1. Social Media Marketing: Predictions for 2016

    The abundance of new social media platforms emerging practically overnight has given new meaning to the adage “Social media never sleeps.” Have you checked out Periscope (live streaming)? Blab (live personal “talk show” chat)? Yik Yak (anonymous local conversations/chat)?

    These are just a few of the new sites and apps seeking to tap into the ‘social’ scene — which the Pew Research Center found to include 65 percent of adults in the U.S. (October 2015).

    Meanwhile, established players in the field such as Facebook, Twitter and Google Plus are introducing new capabilities in order to remain in the game.

  2. internet marketing, Raleigh, N.C.

    7 Key Components of Strategic Internet Marketing

    Are your customers and prospects finding you online? Nine out of 10 consumers will research products and services online before making a purchase, phone call or reservation. And three out of five will complete their shopping online.

    Businesses are increasingly depending on their web presence for both marketing and sales. Those who are most successful have a strategic plan, identifying their target markets, specifying the online channels to reach them, setting goals, etc.

    Consistent with the ever-changing landscape of the internet, new tools and tactics for marketing and sales can seem to pop up overnight. For those operating a small business, it can be overwhelming to stay informed of the latest best practices. So we’ve compiled this list of key components for consideration in your 2016 internet marketing plan.

  3. Marketing with LinkedIn

    LinkedIn Marketing: A Survey of Tips from Social Media Experts

    “LinkedIn is one of the most effective platforms for expanding your reach and improving your business results,” reports a June 2015 article on SocialMediaExplorer.com.

    With 364 million members globally (around one-third of those in the U.S.), LinkedIn is living up to its claim to be the largest professional network. And it’s not only for job-seekers. Recent developments are expanding its reach as a networking and business development tool for businesses of all sizes.

  4. pinterest marketing

    Pinterest Marketing: “Buy It” Pins Coming Soon

    Now is a good time to take a serious look at marketing with Pinterest – if you’re not one of the 500,000 or more businesses already doing so. Later this month, Pinterest will introduce “Buy it” pins – available for direct sales by businesses using Shopify or Demandware for online commerce.

    Initial “Buy it” pins, expected at the end of June, will operate on iPhone and iPad. Later phases of the roll-out are planned for Android and desktop shoppers.

    For businesses, this new development adds to the already popular appeal of Pinterest.

  5. Work Smarter on Social Media

    Ready to work smarter when it comes to social media involvement in 2015? There’s no shortage of research on making the best use of your “social” time online. For this post, we’ve pulled statistics from reputable sites such as FastCompany.com, SocialMediaExaminer.com, Mashable.com and Facebook to help you plan for making the greatest impact.

  6. How the Latest Facebook Changes Can Help Your Business

    • 50% of news feed content today is photo and visual content.
    • 90% of information transmitted to the brain is visual text.
    • Photos generate 53% more “likes” than the average post and 104% more comments than the average post.
    • 40% of people will respond better to visual information than plain text.
    • Visuals are processed 60,000 times faster in the brain than text.

    Because of numbers like these, Facebook recently made its greatest change to date – a visual news feed design. These changes are three fold in design: rich visually engaging stories, choices of news feed(s) and mobile consistency and experience. Each of these is important to understand and use in a way that benefits your business, especially when you consider how many people are active users on Facebook! Not only will you want to use this Facebook update to help your business, but you will also want to be sure your business Facebook page is fully optimized to make the changes beneficial to you.

  7. content marketing, Raleigh, NC

    Content Marketing: Making It Work for You

    Think “blog post” when you hear the term content marketing? Blogging was one of the earliest content forms and can be a significant element of content marketing — but it’s rarely the only one. Potential elements are numerous and can include email campaigns, an active social media presence, downloadable white papers or e-books, even in-person events.

    Content Marketing Institute defines content marketing as “the strategic approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Key aspects of the approach are providing information (content) that educates, entertains and engages members of the target audience, establishing the content provider as an accessible authority on the matter at hand, and developing a relationship of trust and loyalty with audience members.

  8. e-commerce websites, internet marketing

    Operating a WebStore? Here’s an Online Holiday Shopping Checklist

    Is your website ready for holiday shoppers?  Earlier this month, Shop.org released its 2014 online holiday sales forecast. The National Retail Federation’s digital retail division predicted an increase in November and December of 8 to 11 percent over last year – anticipating up to $105 billion in e-commerce transactions this holiday season.

    With this optimistic forecast in mind, those who operate online stores have only a couple of weeks to finalize preparations for the shopping rush. Here is a checklist to determine your readiness:

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