Recently seen on a T-shirt, “You read my T-shirt. That is enough social interaction for the day.” If that is your approach to social media, then chances are you are not fully utilizing the various social media sites, especially the big 3: Facebook, Twitter and LinkedIn. Perhaps you are using the top three, but not in a strategic way that is advantageous to your company. Just having an account and making the occasional social media post does not yield very good results! However, there are some pitfalls you can avoid to make your social media interactions better. Make note of these social media faux pas that can make sure your social media pages produce results for your business.
-
40 Social Media Faux Pas You Need to Know About
-
The New LinkedIn Follow Button for Your Company
Social media is one of today’s top buzzwords – especially in the world of the Web. Consequently, the savvy business owner will use the assorted social media sites – Facebook, Twitter, Meetup, Google Plus and others to keep their name in forefront for consumers. Now, one of the most recognized, LinkedIn, has introduced a feature that makes it even easier for any consumer on the Web to keep up with companies of interest—the LinkedIn Follow button.LinkedIn has over 2 million companies in its network and generates the highest visitor lead conversion rate, 2.74%, which is nearly 3 times more than Twitter (.69%) and Facebook (.77%). With numbers like this, it is no wonder that smart companies are adding the LinkedIn Company Follow button to their page! Not sure how to add the LinkedIn button? Here are the steps. (Of course, you can always contact Page Progressive if you have any additional questions.)
-
Using the New Facebook Timeline to Promote Your Business
It is nearly impossible to go through at day without seeing a reference to Facebook. That’s because social media users have realized that with just a few minutes invested, they can get their message out to people all around the globe. Of course, businesses and e-marketers are well aware of the potential of Facebook.In addition, if you have been paying attention, you know that Facebook has recently made some changes, which when utilized, can significantly improve your Facebook presence. If you are aware of the latest changes, but have not had a chance to explore them, here is a brief description of each.
-
Business Networking New Year’s Resolutions for 2012
As the year draws to a close, perhaps you have spent some time thinking about the highs and lows of your business year. Did you get that new client? What about your website? Have you made your site mobile-friendly? What business practices did you try, but deemed unsuccessful-or perhaps not as successful as you would have liked? Perhaps, this is your first year in business, and you have realized there is more involved in running a company or marketing than you realized. What would you change? What will you keep? -
The Wisdom in Social Media Tools
In Ecclesiastes, King Solomon wrote, “To everything there is a season and time to every purpose under heaven.” And when it comes to business and the world of social media that is no less true. While some business practices are constants, others change based on advancements in technology, social media practices, the way search engines process information and an assortment of other elements.Consequently, the wise business owner will take the steps necessary to build and promote their business. Some of the ways to do that is by using social media and by choosing tools that will help you stay connected to what is being said about your business. To help you in the social media tool selection process, here are some tips for choosing specific types of tools.
-
12 Social Media Tools Businesses Can’t Afford to Overlook
Are you connected? Do you tweet? How many “Likes” or followers do you have on Twitter or Facebook? Social media can be the 800 lb. gorilla in the corner of the Web that business owners don’t know what to do with. Moreover, if you are a business owner-chances are, you have more than one social media account. Consequently, you can find yourself spending exorbitant amounts of time updating your status, promoting sales and cultivating customers.These actions are necessary, but they do not have to invoke hours of time online. There are dozens of social media tools that can help you save time and money, yet still build your business. In fact, a report released by the Century Link Resource Center shows that by using some of these social media tools, one mid-sized company saved $42,000 in just one year and reduced the amount of time spent on updating social networks and designing a keyword campaign-all by making a $6,000 investment.
-
24 Ways LinkedIn Can Benefit Small Business
Social media is here to stay. And whether you choose to use YouTube or Facebook, Twitter or LinkedIn – being connected is a big part of today’s businesses. But while many business owners recognize Facebook and Twitter’s potential, they are unaware of the many ways that LinkedIn can help their business grow. However, recent reports from iTracks and Performics reveal the following about LinkedIn:- When Performics surveyed nearly 3,000 businesses, 59% of responders agreed that a LinkedIn account holds the highest value for professionals.
- Results also showed that of respondents with an active LinkedIn account, 50% visit the site at least weekly and 20% visit the site at least daily.
- In regards to the importance of LinkedIn as the most important social networking site, studies show that the numbers jumped dramatically from 41% last year to 59% this year.
- Of the 89% of Web companies using social media that participated in the iTracks study, 49% said that LinkedIn provides the best return on investment.
As the year draws to a close, perhaps you have spent some time thinking about the highs and lows of your business year. Did you get that new client? What about your website? Have you made your site mobile-friendly? What business practices did you try, but deemed unsuccessful-or perhaps not as successful as you would have liked? Perhaps, this is your first year in business, and you have realized there is more involved in running a company or marketing than you realized. What would you change? What will you keep?
In Ecclesiastes, King Solomon wrote, “To everything there is a season and time to every purpose under heaven.” And when it comes to business and the world of social media that is no less true. While some business practices are constants, others change based on advancements in technology, social media practices, the way search engines process information and an assortment of other elements.
Are you connected? Do you tweet? How many “Likes” or followers do you have on Twitter or Facebook? Social media can be the 800 lb. gorilla in the corner of the Web that business owners don’t know what to do with. Moreover, if you are a business owner-chances are, you have more than one social media account. Consequently, you can find yourself spending exorbitant amounts of time updating your status, promoting sales and cultivating customers.
Social media is here to stay. And whether you choose to use YouTube or Facebook, Twitter or LinkedIn – being connected is a big part of today’s businesses. But while many business owners recognize Facebook and Twitter’s potential, they are unaware of the many ways that LinkedIn can help their business grow. However, recent reports from iTracks and