Online video is a hit! It’s popularity has some sources calling YouTube the web’s “second search engine.” Then there are stats like these from a study by Animoto (described in this Search Engine Watch post):
- 94 percent of consumers watched an online video in the previous week
- 76 percent of smartphone owners watch videos at least once a week from their phones
- 73 percent of consumers indicated being more likely to buy a product or service after watching an explanatory video
In addition, using video on websites is frequently cited for sales conversion impacts of 80 percent on up. (Here’s a link to one such a source. )