technology

  1. web design, Raleigh NC

    Don’t Miss Out! Get Results with Video on Your Website

    Online video is a hit! It’s popularity has some sources calling YouTube the web’s “second search engine.” Then there are stats like these from a study by Animoto (described in this Search Engine Watch post):

    • 94 percent of consumers watched an online video in the previous week
    • 76 percent of smartphone owners watch videos at least once a week from their phones
    • 73 percent of consumers indicated being more likely to buy a product or service after watching an explanatory video

    In addition, using video on websites is frequently cited for sales conversion impacts of 80 percent on up. (Here’s a link to one such a source. )

  2. eCommerce

    WooCommerce for iPhone: App Now Available

    Do you operate an online store with WooCommerce? We work with a number of businesses that are successfully operating e-stores using this WordPress plugin.

    That’s why we are pleased to share the good news that WooCommerce has released its new iPhone App.

    Now iPhone and iPod users with a WooCommerce e-store can easily stay connected to their store on the go.

  3. Google Places Helps Customers Find Your Business

    Where do you turn when you’re looking for a local business? Chances are you pull up Google and search either by business name or service. Gone are the days when you turn to the big Yellow Pages phone book stored on a shelf.

    Google Places is the new ”Yellow Pages.” This is particularly good news if you are a small business owner (especially one with a brick-and-mortar location) because Google Places listings are free. By simply claiming your listing and keeping it updated, you help customers and prospects find your business – both virtually and physically.

  4. Web Design: Answers from the Pros

    What makes an effective website? We polled web professionals from North Carolina and beyond to get their answers. In this post, we’re pleased to share their varied opinions on the elements and techniques for building successful sites and the future of the web.

  5. Protect WordPress with Backups & Malware Scans

     

    Think website hackers and data theft is a only concern for governments and large corporations? Think again. A recent Forbes article online reported that 40 percent of cyber attacks are against companies with fewer than 500 employees. Yet many small and medium-size businesses are not taking adequate security measures to protect their websites.

    It is always wise to have systems in place for off-site file backup and malware protection.

  6. Ooma VoIP Service: Another Option for Lower Phone Costs

    How often do you use your phone in the course of a day? Do you feel –at least on some days- that you have had a phone surgically attached to your head? Maybe, your days begin and end (or so it seems) with a phone call. For many people, being on the phone is the norm-not the exception. However, the cost of communication seems to be rising, and many are looking for ways to keep in touch without spending a great deal of money. Fortunately, there have been a number of VoIP companies such as VonageSkype, Clearwire, Time Warner and others that offer communication for less. One such VoIP service that we’ve been recently trying out in the office is Ooma.

  7. 12 Reasons to Hire a Professional Web Developer for Custom Sites

    If you have been considering a custom web design for your business, but have no idea where to start, then the best thing you can do is hire a professional web developer. This is because a professional custom web design can provide you with solid user interface, marketability, a mobile-friendly site, a website rich in keywords for your industry, a ghostwriter for your blog and many other tools to make your website and business stand out from the rest. Yes, you can opt for a cheap or even free site with the tools that are out there, but like many other things in life, you get what you pay for. 

  8. The Wisdom in Social Media Tools

    In Ecclesiastes, King Solomon wrote, “To everything there is a season and time to every purpose under heaven.”  And when it comes to business and the world of social media that is no less true. While some business practices are constants, others change based on advancements in technology, social media practices, the way search engines process information and an assortment of other elements.

    Consequently, the wise business owner will take the steps necessary to build and promote their business. Some of the ways to do that is by using social media and by choosing tools that will help you stay connected to what is being said about your business. To help you in the social media tool selection process, here are some tips for choosing specific types of tools.